Are meta ads worth it?

The truth about meta ads for businesses in Greece. Costs, ROI & Real Examples

Are meta ads worth it if most people scroll past ads on Facebook and Instagram? That’s the twist. Even with all the skipping, brands in Athens, Thessaloniki, and Crete keep spending thousands every month. Why? Because when set up right, Meta ads drive direct sales, bookings, and leads.

Do Facebook & Instagram ads work if you only boost posts? The short answer is no. Boosted posts eat your budget. Proper Meta campaigns, built with Ads Manager, give you control over targeting, placements, and conversions. That’s where results show up.

Is investing in Meta advertising worth it as more Greek businesses join the game? Yes, but only if you know your numbers. Costs per click in Greece range from €0.12 to €0.60 depending on your sector. Hotels and e-commerce push the higher end. Local restaurants and gyms pay less. If you can turn €1 spent into €3 revenue, the answer is simple.

Do Facebook & Instagram ads work for small businesses in Greece?

Small businesses across Greece test Meta ads every day. Some stop after two weeks, calling them a waste of time. Others refine and scale. What makes the difference?

• Clear targeting: Athens café owners who target “people living nearby” get bookings.

• Proper creatives: Thessaloniki gyms that use real member stories beat generic stock photos.

• Tracking: E-shops that install Meta Pixel measure real sales, not just likes.

Without these, ads fail. With them, results appear.

Do Meta ads work for tourism businesses in Greece?

Tourism is Greece’s strongest sector for Meta ads. Hotels, tours, and restaurants run seasonal campaigns.

• Ads reach tourists planning trips months ahead.

• Targeting works by country, interest, and booking habits.

• Cost is lower than Google Ads for similar reach.

Example: A Santorini hotel spent €3.500 on Meta ads last summer. Bookings worth €18.000 came through ads tracked by Meta Pixel. That’s a clear return.

How do meta ads work in Greece today?

Meta ads reach users on Facebook, Instagram, Messenger, and WhatsApp. The setup allows you to:

1. Pick your goal: sales, leads, website traffic, or brand awareness.

2. Define your audience: by location (Athens, Crete), age, gender, or interests.

3. Set your budget: daily or lifetime.

4. Track results: clicks, conversions, revenue.

For Greece, mobile use is high. Over 90% of users open Meta platforms on their phones. Your creatives must be mobile-first. Vertical videos, quick captions, and Greek text perform better.

Are meta ads worth it in Greece compared to Google Ads?

Platform	Best for	Cost per Click Greece	Example Use
Meta Ads	Awareness, engagement, impulse buy	€0.12–€0.60	Clothing e-shop, café in Athens
Google Ads	High-intent search	€0.35–€1.20	Lawyer, doctor, car rentals

Both have a place. Many Greek businesses run them together. Meta drives demand, Google catches it.

Are meta ads worth it in Greece if you only sell locally?

Yes, if you target right. Example cases:

• Athens dentist targets users within 3 km. Cost per lead: €7.50.

• Thessaloniki delivery service targets only postal codes. Weekly orders doubled.

• Local shops push seasonal offers—Easter gifts, Christmas hampers, August sales.

Hyperlocal targeting cuts waste. Small budgets, even €300 per month, bring real leads.

Are Meta ads a profitable investment for Greek

e-commerce brands?

Greek e-commerce grows every year. Shoppers spend on clothes, tech, and home products. Meta ads play a key role.

• Dynamic product ads show users items they already viewed.

• Retargeting ads bring back visitors who left without buying.

• Lookalike audiences expand reach to similar buyers.

Example: A Thessaloniki fashion brand spent €1.200 in a month. Sales tracked: €5.100. ROAS (return on ad spend) = 4.25.

Should Greek businesses outsource Meta advertising to experts?

Running ads in-house can work, but agencies like 6tok offer value:

• Strategy tailored for Greek markets.

• Creative production for mobile-first ads.

• Continuous optimization.

• Reports that track ROI, not vanity metrics.

Mistakes cost money. Wrong targeting burns budget fast. Poor creative lowers click rates. Working with experts cuts the learning curve.

Tips before you decide

• Start with €500 to €1.000 monthly. Test and track.

• Use Meta Pixel and Conversions API.

• Don’t judge results in a week. Let ads run for 3–4 weeks.

• Compare performance with your Google Ads.

• If you sell to tourists, plan campaigns at least three months before peak season.

Are meta ads worth it: final thoughts

Meta ads pay off when used with a strategy. If you boost posts randomly, they don’t. If you run targeted, creative campaigns with proper tracking, they do.

In Greece, competition is growing, but so is opportunity. From Athens cafés to Mykonos hotels to Thessaloniki e-shops, businesses see results every day.

So, are meta ads worth it? Yes - if you treat them as campaigns, not experiments. If you want to avoid wasted budget, 6tok can guide you through.